Tillykke is a Vermont-based outdoor gear brand, founded by yours truly. Ever in search of the perfect backpack, I decided to make my own out of durable ultralight waterproof fabric and the best components I could find. Other folks on trail liked my packs, so I started a little business and set up shop online.

Tillykke (pronounced “ti-LOU-keh”) is the Danish word for “congratulations” or like a toast — “to happiness”. I designed the brand to reflect those sentiments. The logo is hand-lettered and inspired by cut-out banners folks hang for birthdays and celebrations.



  • Branding
  • Logo Design
  • Responsive Web Design
  • Custom Shopify Website