Momofuku
Background
Momofuku is a restaurant group founded by chef David Chang in 2004 with the opening of Noodle Bar, NYC. The New York Times credits Momofuku with “the rise of contemporary Asian-American cuisine” and Bon Appétit magazine names it “most important restaurant in America”. Today Momofuku and its subsidiaries have locations and products around the world, including dessert shop Milk Bar.
I was the sole in-house designer for Momofuku as the design intern in 2014. I created a wide variety of designs for web and print throughout my time there.
Scope
- Graphic Design
- Lettering
Momofuku 10 Year Anniversary
In 2014, Momofuku celebrated its 10 year anniversary. I designed a logo, merchandise, menus, and lots of special graphics for use throughout the restaurant group.
Late Night Dinner Series
I designed event marketing for Momofuku’s Late Night Dinner Series hosted by Momofuku Ssäm Bar and featuring Cochon and The Publican
Other Assorted Projects
As the sole in-house designer, I got the opportunity to design a lot of different graphics. Here are some of my favorites.